One of the things I hear people say most often is that they don't have enough email addresses for email marketing, aren't happy with the current size of their list, and don't know how to grow their list. Lisbuilding is a hot topic, with many articles available; here's a great article on collecting addresses online that's part of a tutorial on "Internet Based Moms." Another important part of listbuilding strategy is collecting addressed offline. A strategy should be in place for collecting addresses constantly, both online and offline. The holidays is a great season to build lists offline, since you will undoubtedly be running into a lot of potential and existing customers at parties. So if you've been waiting, now is as good a time as ever to get started with your email marketing efforts!