Ok, now I spend a lot of time talking about best practices, such as having a consistent mailing schedule, personalizing whenever possible, putting your company name in the subject, keeping important information "above the fold," etc. I'm still learning myself every day as I work with my clients and scan the news and blog reports. Today I came across some best practice information including statistics on "send to a friend" (the November 2 post) for online retailers. Although this is a great way to build your email list, many emailers aren't using it yet, and those that are don't always have the process down pat yet. By the way, in case you didn't know it, Email Analyst has shown a direct correlation between email sends and web traffic.
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