Wednesday, June 21, 2006

This article announces the partnership between Addemar in Europe (Ideaxis) and the Leading Pan-Arabic interactive agency. More information provided in this article.
This E-mail Diva article links to a page that will check your email newsletter content free online, without any obligation. It also has information about Email Analyst, which is a tool that gives a complete overview of the email marketing competitive landscape.

Friday, June 09, 2006

People use the internet to seek out and hone the interests that guide their lives (see this article). Many websites and companies new to the internet must still figure out how this effects their business and how they can use it to their advantage. Email is a great tool in this aspect, since it gives businesses the capability to learn about their subscribers, what drives them, and what they need to feel satisfied. However, email is not as easy as pie (see this article). There are road blocks, obstacles, potholes, and lots of road signs pointing out the right direction and blocking the wrong ones. So, businesses that don't know how to read the signs may end up on the wrong path while their customers breeze by them for the next competitor.