Class

Here's a class I'll be taking as an elective for the PSM Energy program:

 

Marketing of Forest Products, FOR 418-2, CRN: 68236, is not your ordinary class on marketing sawlogs, firewood, or maple syrup.  No, this class is designed to give you a basic understanding of marketing to be used in a variety of natural resource interest areas.  By the end of this class, you will be able to answer questions such as

·         How can I market a hunting lease, fee fishing or birding on private forestland?

·         How can I market recreation opportunities on public lands effectively?

·         How do I market standing timber for maximum returns?

·         How do I find buyers for agroforestry products, such as firewood, maple syrup, nuts, and ginsing?

·         How can I find an audience for environmental education or conservation activities?

·         How can we find and keep active members in our environmental organization?

·         How can we persuade landowners to adopt sustainable forest management?

·         How can I market my services as a consultant?

·         How can I market myself as a graduate of SIU?

 

We'll be learning a systematic approach to market these and other forest products in a two hour class, meeting once a week.  After a crash course in basic marketing principles, the instructor and invited experts will bring their real world experience in natural resource marketing to your college classroom.   This class promises to be practical, interesting, and fun—a class where you will learn techniques to use in your professional career as well as in your personal life.     

 

Instructor:  Deborah G. Gunter, Ph.D.-visiting professor.  Dr. Gunter is a former Extension Professor of Mississippi State University's Department of Forestry.    Her goal for this class is to give students a basic understanding of marketing with real world examples so that he or she will be confident, effective, and creative marketers of responsible and sustainable natural resource use.

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